BCCI Seeks media buying partner for Tata IPL 2025

MUMBAI The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and strategy for the Tata IPL 2025—a golden opportunity to shape the marketing of one of the world’s biggest sporting spectacles. The selected agency will be responsible for the pan-India media strategy, ensuring effective allocation of budgets across multiple platforms, including television, radio, digital, print, out of home an out of home innovations.