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With its sponsorship strategy and digital advertising rates, JioStar can dominate the IPL 2025 advertising landscape.

Reliance JioStar is set to achieve record-breaking advertising revenues of over Rs 6,000 crore from the upcoming Indian Premier League (IPL) 2025, combining earnings from both TV and digital platforms, according to Business Standard report.

Reliance JioStar Revenue

JioStar, the official TV and digital rights holder for the IPL, has already sold 90% of its ad inventory, marking a 58% growth compared to last year’s Rs 3,900 crore earnings. The revenue split is expected to be approximately 55% from digital platforms.

The IPL 2025 ecosystem as a whole is projected to generate between Rs 6,000 crore and  Rs 7,000 crore in advertising revenue, encompassing TV, digital platforms, team sponsorships, and on-ground advertisements. Of this, JioStar is targeting  Rs 4,500 crore, up from  Rs 4,000 crore last year, according to an Economic Times report.

JioStar Sponsorship Landscape

JioStar has already secured 12 sponsors across multiple categories for IPL 2025. Key sponsorship assets, including co-powered and co-presenting deals, have been sold at rates ranging from Rs 106 crore to Rs 239 crore. Digital ad slots, particularly for Connected TV (CTV), are priced at Rs 8.5 lakh for a 10-second spot, while mobile video ads are set at Rs 250 cost per impression (CPM).

IPL Teams And BCCI Earnings

The 10 IPL teams are estimated to collectively earn Rs 1,300 crore from sponsorships. Leading franchises such as Mumbai Indians, Chennai Super Kings, Gujarat Titans, and Royal Challengers Bengaluru are likely to secure sponsorship revenues of Rs100-Rs 150 crore each. Most team sponsorship slots are nearly sold out, with eight to ten sponsors per team.

Brands like Jio and Dream11 have partnered with multiple IPL teams, adding significant value to their advertising campaigns.

The Board of Control for Cricket in India (BCCI) is expected to generate Rs 800-Rs 900 crore from sponsorships, with major contributors including Tata Group, My11Circle, Ceat, and AngelOne.

The league’s growing popularity and JioStar’s innovative approach to monetization highlight the immense potential of sports marketing in India.